The snow-dusted peaks of Mount Kenya under a clear blue morning sky

A Higher Sense of Beauty

IFTF 2026 · 3–5 November Meet us at Stand D2.02

At about 6am the first golden rays pierce the horizon, silhouetting the 5,200-metre peak of Mount Kenya, Africa's second highest mountain.

As the new day awakens at the Altura farm the air is sharp, clean and cold, carrying the scent of damp earth, eucalyptus, indigenous forests and moorland.

Colobus monkeys skip through branches of the cedar trees. Bushbucks graze on flowers and berries. Augur Buzzards soar, seeking out their early morning prey.

Meanwhile something silent and remarkable is happening below: the almost invisible growth of one of nature's most beautiful, elegant creations.

The Rose.

Our Story

Benefitting from a combination of our equatorial and local mountain microclimates we produce premium, luxury-grade roses. And because the Altura farm ranges in altitude from 2,200 – 2,400 metres we are able to grow a remarkably wide variety of the flower that has come to stand for love, passion and beauty.

Beauty is at the heart of who we are: not just expressed through our roses and the views to Mount Kenya and the plains of Laikipia, but a higher sense of beauty.

The Five Beauties

  1. The Beauty of Community

    Connecting with and supporting all those who work with us at the farm, to improve knowledge and skills and to grow and sustain local communities.

  2. The Beauty of Sustainability

    Finding increasingly effective ways of enhancing our environmental stewardship.

  3. The Beauty of the Rose

    Premium, luxury-grade roses grown between 2,200 and 2,400 metres.

  4. The Beauty of Partnership

    Nurturing open, respectful and mutually enjoyable relationships with our business partners.

  5. The Beauty of Harmony

    Creating a harmonious social and ecological balance, where man adds positively to nature and nature responds in kind.

So, as you browse through our collection of premium roses, we hope you'll sense not just the beauty of what you see, but the beauty of what you feel when you connect with Altura Blooms.

Next in the collection

    IFTF 2026

    Meet us in Amsterdam

    Please join us at Stand D2.02 at IFTF from 3–5 November 2026, where you'll find the beauty of Kenyan warmth and a whole lot more beauty in our premium roses.

    Stand D2.02 · 3–5 November 2026